Katie Grand is the founder of Perfect Magazine, a fashion magazine and creative agency, which she launched in 2020. She is also the founder of Love, a bi-annual publication she launched in February 2009 with Condé Nast International. In September 2020 she stepped down as editor-in-chief of the publication. A spokesperson for Grand said she will be working with Sarabande, the foundation established by Alexander McQueen in 2007 to support emerging artists, and The Red Cross.
She is also a highly regarded stylist and creative consultant, and a key collaborator of designer Marc Jacobs , with whom she has worked for the last 11 years. Grand is the creative director of the womenswear, menswear and beauty campaigns for Marc Jacobs. In addition, among her many other projects and roles, she is the creative director of the Marc by Marc Jacobs womenswear campaign and the art director and stylist of Balmain's men's and women's campaign.
She styled her first Louis Vuitton campaign for the Spring/Summer 2003 season, designed by Jacobs, and has subsequently styled nearly 20 Louis Vuitton womenswear shows and four menswear shows. She has also worked with a number of other major luxury brands, including Bottega Veneta (where she was given free reign in the 1990s), Prada, Armani, Dolce & Gabbana, Giles, Jimmy Choo, Jonathan Saunders and Sonia Rykiel.
In the past Grand has contributed to publications including Arena Homme Plus, Visionaire, Vogue Nippon and Harper’s Bazaar. Currently, Grand regularly contributes to Vogue Paris, Vogue Japan, Tatler, Industrie and Interview, at the latter she serves as senior contributing fashion editor.
Whilst studying at London’s Central Saint Martins, where she found it hard to settle on a single subject — "I tried design, marketing, journalism, knitwear and ended up doing print" — Grand was co-editor of Eat Me, a student magazine, where she worked alongside the photographer Rankin.
Following graduation, along with friends Jefferson Hack and Rankin, Grand launched independent fashion and youth culture magazine Dazed & Confused, taking the role of fashion director. In 1999, Grand was appointed fashion director of The Face, but left to launch her own magazine, Pop, where she was editor-in-chief until 2008, when she was approached by Condé Nast.
Grand grew up in Birmingham. She discovered fashion at 12. "I was really nerdy. And then, kind of overnight, I can clearly remember thinking, 'I just want to be cool.' Around that time, my dad's girlfriend moved up from London and I thought she was terribly chic. She always used to wear Warehouse, which had just opened and was really good because Jeff Banks was still in charge. So, there are photos of me aged 12 wearing waist-high tight red jeans with a puffed-sleeved blue sweater and awful hair, and then aged 13 in an ankle-length black gathered skirt, white shirt tucked in, braces, a black tie, black lace tights, navy blue stilettos and a black beret with a veil," she told Hint magazine.
Over the years, the editor and stylist has received a number of industry accolades and was nominated for the Isabella Blow Award for Fashion Creator at the British Fashion Awards. In October 2011, Grand was awarded the Innovator of the Year award, presented by Marc Jacobs at a gala event at New York's Museum of Modern Art. The accompanying six-page interview in WSJ Magazine was entitled The Beating Heart of Fashion.