The second daughter of Samsung chairman Lee Kun-Hee, Lee Seo-Hyun has emerged as the guiding force behind the South Korean giant’s fashion interests. Today she plays a crucial role in her family’s company, where she is president of the Samsung C&T's fashion group, a member company of Samsung.
Lee Seo-Hyun has always expressed an interest in fashion and elected to study at Parsons The New School for Design in New York, for her college education. Following her graduation Lee Seo-Hyun returned to Korea. Her first key role was at Samsung C&T's fashion group, formerly known as Cheil Industries, a company involved in luxury goods.
Over the succeeding years Lee Seo-Hyun was promoted to a Samsung Group divisional president, in recognition of her work expanding its fashion business, which included diversifying the business portfolios by fostering women's and retail business in the market, introducing imported brands and acquiring Colombo Via Della Spiga. She has also served as an advisory board member for the CFDA.
Lee Seo-Hyun’s recent promotion to president of the fashion division of Everland demonstrates that she is being groomed, along with her sister and brother, to control and guide Samsung in the future. Her placement in the company’s fashion arm is a clear indication of the importance the South Korean giant places in it.
Lee Seo-Hyun is married with four children.