Sir Lewis Hamilton is a record-breaking British racing driver in Formula One. Beyond his success on the track, where he remains the sport’s first and only Black driver, he has been instrumental in raising his sport’s global profile and deepening its ties to fashion.
After a Hugo Boss runway show sparked his interest in fashion as a means of self-expression, Hamilton made a name for himself as a fashion trendsetter, embracing daring and avant-garde looks that have grabbed the attention of fans and media.
He was pivotal in forging an apparel partnership between his team at Mercedes, and Tommy Hilfiger . In 2018, Hamilton became a Tommy Hilfiger ambassador and launched a collaboration with the brand during New York Fashion Week.
Hamilton has used the attention he receives to promote causes he believes in, pushing for greater diversity in F1 both on the track and behind the scenes, and taking the knee before every race in the 2020 Formula One season in support of the Black Lives Matter movement.
