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Liu Wen


The Chinese model is an established runway favourite and the first Asian model to land an Esteé Lauder cosmetics campaign.


Chinese model Liu Wen boasts a resumé listing a series of industry firsts, marking her as one of the most successful Asian models in the industry. Along with becoming the first Asian model to appear in campaigns for Estée Lauder and to walk as a Victoria’s Secret Angel, Wen has also walked a record 74 shows in New York, London, Milan, and Paris for the Autumn/Winter 2009 season, followed by 70 for Spring/Summer 2010, making her the second most-booked catwalk model that year.

Wen started her modelling career in 2005 as a contestant in the New Silk Road World Model Contest. Although she initially just wanted to win the grand prize – a computer – Wen quickly landed full-time work with features in Chinese editions of Vogue  and Harper’s Bazaar. In September 2007, having caught the eye of international stylists and casting directors, she was signed to Parisian modelling agency Marilyn. Wen debuted on international fashion week catwalks in 2008, walking for Burberry, Trussardi, Chanel and Jean Paul Gaultier . Liu has since walked in shows for Tom Ford , Proenza Schouler and Hugo Boss , and has also fronted campaigns for the likes of Tory Burch , Prada, Roberto Cavalli and Tiffany’s.

Recently, Wen landed the cover of Vogue China’s November issue with Apple Watch’s editorial debut. The in-demand model has also featured in several editorials for Harper’s Bazaar, Dazed & Confused, American and French Vogue.

Vital Statistics

27 January 1988


Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.