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{alt missing} Courtesy of Reference Studios

Mumi Haiati

Founder & Chief Executive, Reference Studios

He became a trusted resource with his agency Reference Studios, an agency built on creativity and globalism for today’s world.

Biography

The founder of Reference Studios has helped solidify Berlin’s place in the global fashion system and become a trusted resource for the fashion industry.

Haiati’s counter-cultural communications agency takes on a range of assignments, from public relations to special projects, with artists and brands, including 032c and Gentle Monster, as well as Supreme, Universal Music Group, Rimowa, Gucci and Nike. 

Haiati attended the Istituto Europeo di Design , then served as a public relations director for menswear designer Boris Bidjan Saberi before founding his first venture, Bureau Haiati, a multidisciplinary communications agency in 2014. 

Haiati launched Reference Studios in 2017, with a vision of forming an agency built on creativity and globalism for today’s world: where luxury, brands, consumers, online and offline often collide. The studio aims to rework how brands think about consumers.

Vital Statistics

Born
12 May 1982
Nationality

Germany

Location
Germany
Member since
2023

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.