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Olga Karput

Founder, Kuznetsky Most 20

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Russian street style star Olga Karput is the founder of Moscow concept store and café Kuznetsky Most 20 (KM20), which is known for mixing international fashion labels like Maison Margiela , Vetements and JW Anderson with home-grown designers like Gosha Rubchinskiy and Tigran Avetisyan.

Karput opened her store at the age of 25, in 2009, backed by investment from her husband, a Korean businessman with whom she has three children. One of the first concept fashion retail spaces in Moscow, KM20 is known for bringing emerging labels like JW Anderson , Raf Simons , Lemaire, Marques’Almeida and Yeezy into Russia.

Sales have increased 20 percent year-on-year since its inception and, in 2017, the multi-brand boutique moved into a four-storey building that, at 2,500 square metres, is six times bigger than its original store. “We’ve been growing quite fast for the past few years [and] realised that we couldn’t squeeze in everything we wanted to buy,” Karput told BoF. The new space is located in Moscow’s popular Stoleshnikov shopping district.

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