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Olga Karput

Founder, Kuznetsky Most 20

Her Moscow concept store was the first in Russia to stock brands including JW Anderson, Lemaire and Yeezy.


Russian street style star Olga Karput is the founder of Moscow concept store and café Kuznetsky Most 20 (KM20), which is known for mixing international fashion labels like Maison Margiela , Vetements and JW Anderson with home-grown designers like Gosha Rubchinskiy and Tigran Avetisyan.

Karput opened her store at the age of 25, in 2009, backed by investment from her husband, a Korean businessman with whom she has three children. One of the first concept fashion retail spaces in Moscow, KM20 is known for bringing emerging labels like JW Anderson , Raf Simons , Lemaire, Marques’Almeida and Yeezy into Russia.

Sales have increased 20 percent year-on-year since its inception and, in 2017, the multi-brand boutique moved into a four-storey building that, at 2,500 square metres, is six times bigger than its original store. “We’ve been growing quite fast for the past few years [and] realised that we couldn’t squeeze in everything we wanted to buy,” Karput told BoF. The new space is located in Moscow’s popular Stoleshnikov shopping district.

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.