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Olga Karput

Founder, Kuznetsky Most 20

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Russian street style star Olga Karput is the founder of Moscow concept store and cafe Kuznetsky Most 20, which is known for mixing international fashion labels like Maison Margiela , Vetements and J.W. Anderson with home-grown designers like Gosha Rubchinskiy and Tigran Avetisyan.

Karput opened her store at the age of 25, in 2009, backed by investment from her husband, a Korean businessman with whom she has three children. One of the first concept fashion retail spaces in Moscow, Kuznetsky Most 20 is known for bringing emerging labels like J.W.Anderson, Raf Simons , Lemaire, Marques’Almeida and Yeezy into Russia.

Sales have increased 20 percent year-on-year since its inception, and in 2017 the multi-brand boutique moved into a four-storey building that at 2,500-square metres is six times bigger than its original store.“ We’ve been growing quite fast for the past few years [and] realised that we couldn’t squeeze in everything we wanted to buy,” Karput told BoF. The new space is located in Moscow’s popular Stoleshnikov shopping district.

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