As head of special projects at Vogue Italia and head of Vogue Talent, Sara Maino oversees this important international project created with Franca Sozzani in 2009. Vogue Talents is both an editorial and online project; a network that scouts and supports the best emerging creative talents in womenswear, menswear, accessories as well as fashion photography around the world.
A platform that creates connections between designers and the fashion industry, for a decade Vogue Talents has supported the growth of opportunities and new collaborations between the industry and the new generation of young designers around the globe. In coordination with Altaroma, Maino has overseen the contest Who is on Next?, which aims to support Made in Italy. It has helped to promote designers including Marco de Vincenzo and Paul Andrew .
A regular attendee at global talent spotting committees, Maino serves as a judge in several fashion competitions, including the LVMH prize, the International Talent Support (ITS), Woolmark Prize, Fashion Trust Arabia and many more. She also travels throughout local fashion weeks to scout up-and-coming designers.
Since September 2018 she has been the International Brand Ambassador for Camera Nazionale della moda Italiana while continuing her duties supporting a variety of initiatives dedicated to talents under the Vogue Italia umbrella.
Maino’s first experience in fashion began in 1991 while working at the newly opened Corso Como 10 boutique in Paris before joining Vogue Italia as an intern in 1994.
In 2021, Maino was named head of special projects at Vogue Italia.
In March 2022, Maino joined the advisory board for the Circular Fashion Summit. The summit is a a global collective action summit, supporting the United Nations Sustainable Development Goals 2030.