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Yun-kee Jeong

President, InTrend

Representing major global luxury brands through his PR firm InTrend, Jeong also dresses top K-drama, K-cinema and K-pop stars, impacting trends across Asia.

Biography

The president of Korean fashion PR agency InTrend is well known for his “Midas touch.” Stylist to the major stars of Korea, his influence surpasses national borders, impacting trends across Asia thanks to the popularity of the Hallyu phenomenon.

Jeong has dressed top K-Drama, K-Cinema and K-Pop stars, from actor couple Jan Dong-gun and Ko So-young, to Korean band Girls’ Generation. In addition to dressing stars for the red carpet, he has also styled costumes for top dramas including, Kim Sun-a’s wardrobe in “I Do, I Do” and Lee Min-Jung’s look in “Big.”

Jeong believes that the key to his success lies in his honesty. “Unconditional compliments should never be on the list. You need to give truthful advice to make actors trust and follow you,” he told Korea JoongAng Daily. “[At that] moment, it could hurt, but being honest was how I could stay with my clients for such a long period.”

Career

InTrend PR

InTrend PR

Vital Statistics

Nationality

Korea, Republic of

Location
Korea, Republic of
Member since
2017

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.