Fashion Styling and Image Making

Lucinda Chambers, Fashion Stylist

Fashion Styling and Image Making

Lucinda Chambers, Fashion Stylist
Fashion Styling and Image Making

Your Tutor - Lucinda Chambers

Lucinda Chambers
For 36 years, Lucinda Chambers has been at the forefront of magazine publishing as fashion director of British Elle and British Vogue, where she held the position for 25 years and established long-lasting relationships with some of the world’s leading photographers, including Patrick Demarchelier, Nick Knight and Paolo Roversi. Throughout her career, she has also worked closely with fashion houses such as Marni, Prada, Jil Sander and Chanel, consulting on collections and advertising. Most recently, she styled Pharrell Williams and Imaan Hammam for the December 2017 cover of US Vogue.


Despite it being an online masterclass, I felt like I was in the same room with her. I found it enlightening and highly encouraging. – Course graduate
Lucinda is an animated and insightful instructor – it's amazing to learn directly from someone with so much experience. – Course graduate
My skills are now sharpened and more refined. Plus the course hugely improved my communication with my creative team. – Course graduate

Who the course is for:
  • Professionals seeking to enhance their skillset to further their careers.
  • Freelance stylists looking to build their portfolio and influence.
  • Students who want to strengthen their academic education with an industry-specific course and real life examples.
What you will learn:
  • Obtain a comprehensive overview of the styling ecosystem.
  • Understand how styling is executed by top-tier creatives, publications and brands.
  • Gain invaluable insight of creative processes across platforms.
How you will learn:
  • 10 hours of exclusive content, including 30 video tutorials from Lucinda Chambers.
  • Downloadable learning materials enable you to revisit key theories and concepts.
  • Engaging activities and tests to put your learning into practice.

Curriculum Summary

Questions on the curriculum or about buying multiple courses? Please contact

Course Overview

Lucinda Chambers has been at the forefront of fashion stylist for over 36 years, both as a fashion director at British Vogue and British Elle, and a consultant for Prada, Marni and Chanel. It all started by making earrings at art college, which sold in a London street market. This section introduces you to Lucinda and the lessons she’s learnt along the way.   

15 minutes 2x PDF 4x Video

1. The Role of the Stylist and the Skills You'll Need

This chapter outlines the role and significance of a fashion stylist in the wider industry, as a cultural gatekeeper, storyteller, talent spotter and curators of ideas. Lucinda Chambers shares her view on the key skills you need to succeed in today’s competitive industry.

1.3 hour 7x PDF 3x Quiz 3x Video

2i. What does a Fashion Stylist Do - Editorial, Shows & Celebrities

21 minutes 4x Video 4x PDF 2x Quiz

2ii. What Does a Fashion Stylist Do? - Brand Marketing & E-commerce

Lucinda Chambers outlines the variety of roles that a stylist can undertake, with a detailed study of styling for Editorial, Fashion Shows, Celebrities, Advertising, Brand Marketing and E-Commerce.

This section includes exclusive behind-the-scenes imagery of shows and shoots, as well as an in-depth case study at the luxury E-Commerce studio of

2.3 hours 6x PDF 2x Quiz 4x Video 1x Survey

3. Lights, Camera, Action: The Creative Team and the Shoot Process

In this chapter Lucinda emphasises the importance of collaboration between the stylist and the creative team.

It includes interviews with Lucinda Chambers’ key collaborators from across the fashion ecosystem including Shona Heath, Val Garland and Sam McKnight.

The chapter outlines in detail the processes behind shoots, and what needs to happen pre shoot and on-set to ensure a successful result.

1.7 hour 4x Quiz 8x PDF 4x Video

4. Trend-Spotting and the Creative Lightbulb Moment

Lucinda outlines how to identify trends and ideas, and reveals her creative processes, explaining concept development from first idea to finished shoot via mood boards, clothes boards and storyboards.

1.5 hour 7x PDF 3x Quiz 3x Video

5. The Practicalities of Styling: What You Need to Know

Here, Lucinda gives her guide to the rigour required in sourcing and selecting garments, honing the selection until it is the most direct embodiment of the original idea. The section includes a styling demonstration from Lucinda as well as a glimpse into the mythical ‘stylist’s kit’.

1.3 hour 4x Video 1x Survey 3x Quiz 7x PDF

6. Finding Your Voice in a Digital Age

What does it mean to be a stylist in a digital-first world, where everybody has a voice and the opportunity to deliver across multiple platforms? Lucinda gives her advice on developing a creative identity, the importance of interning and assisting, and how to navigate the freelance market.

The chapter includes a Q&A with Alex Carl, freelance fashion stylist and fashion director of RIKA Magazine, and Molly Haylor, fashion assistant to Lucinda Chambers, who has previously been at US Vogue.

1.3 hour 8x PDF 6x Video 4x Quiz

7. A Look Back on Your Learning

Key lessons and final words of advice from Lucinda.

5 minutes 3x PDF 1x Quiz 1x Video 1x Survey

Thank you!

1x Article


An appendix of further reading to aid your learning.

10 minutes 1x PDF


Become fluent in Styling vocabulary. Fashion acronyms explained and technical terms decoded.

30 minutes 1x PDF

BoF Certification

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Do you have a question about BoF Education? If so, please refer to our FAQs below. If you need further support, please contact us at

1. Eligibility, Enrolment and Registration

There are two ways to purchase a course.

  1. Purchase one course for $195 (or equivalent in your local currency)
  2. Gain access to all courses with a BoF Professional Membership for $240 annually (or equivalent in your local currency)

Yes. Before purchasing the course, you will be asked for basic information in order to register an account with BoF.

No, you don’t have to be a BoF Professional Member to purchase a course. However, if you are a BoF Professional Member, you have access to all online courses from BoF Education as part of your subscription.

There is no age limit. This self-directed course can be taken at any stage of your career.

As many as you like. If you are a BoF Professional Member, you have access to all courses from BoF Education as part of your subscription.

If you purchase a BoF Professional Membership, you can access all courses from BoF Education as part of your subscription.

To purchase one course, simply select your course, press ‘Purchase Now’ and follow steps to payment. You then immediately have access to the course.

If you are a BoF Professional Member, all courses are available to you by, pressing ‘Enrol Now’ to access. Please email if you have any problems.

At any point, from anywhere. The courses are entirely online so you can learn at your own pace and around your own schedule. You are able to start immediately after purchase or at your next convenience and there is no deadline to complete.

If you are a BoF Professional Member accessing the courses, you have access for as long as your subscription is active.

  1. If you buy a single course you will retain access to the material while the course is available on BoF.
  2. If you are a BoF Professional Member, you will have access to the course material for as long as your subscription is active.

2. Courses and Certification

You will learn through video tutorials, academic presentations, essential readings and learning activities.

You are able to download any written course materials, including all academic presentations and extra reading. The video tutorials are not available to download.

  1. If you buy a single course, there is no time limit, you can progress at your own pace and you will retain access to the material while the course is available on BoF.
  2. If you are a BoF Professional Member accessing the courses, you have access for as long as your subscription is active.

You will receive a BoF digital certificate. This certificate can be automatically added to LinkedIn or other social media, and can be listed on your CV or resume. You are also able to download and print your certificate if you would like to.

No, BoF courses are not accredited at the moment.

There are no exams in any of the courses. Throughout the courses there are short quizzes which help reinforce your learning.

3. Payment

Payment is taken before you can begin the course.

After purchasing a course, we do not issue refunds. If you have further questions please reach out to

You can cancel your BoF Professional membership at any point throughout the year to cancel renewing for the following year. The annual payment for the first year will be taken at point of purchase and you will retain access until this expires. Please refer to our T&C’s for more information on annual subscriber cancellation.

All major credit and debit cards are accepted.

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