Imran Amed is one of the global fashion industry’s leading writers, thinkers and commentators, and is founder, CEO and editor-in-chief of The Business of Fashion (BoF), a modern media company and the authoritative voice of the $2.5 trillion global fashion, beauty and luxury industries. Headquartered in London, BoF receives more than 1.5 million unique visitors per month and has more than 5 million followers on social media.
Imran began his career as a management consultant and began writing a blog about the fashion business from his sofa in London in 2007. Even though he had no professional experience or training in fashion, he had long been fascinated by the industry, and its intriguing blend of creativity and business. From the start, BoF sparked a new kind of fashion dialogue, exploring the key drivers of an industry undergoing unprecedented change. Social media and new technology were about to explode onto the fashion landscape, new markets in China, India and Brazil were rapidly rising in importance, and the financial crisis of 2008 created a step-change in consumer values and expectations. The fashion industry was emerging as a force in popular culture and there was much to analyse, dissect and explore.
Imran's writing filled a void in fashion media and soon his sharp analysis soon garnered tens of thousands of readers who would wake each morning to BoF’s Daily Digest email newsletter. By 2013 Amed had become of the foremost authorities in fashion, and had built a global team of contributors leading to $2.5 million in seed funding, led by Index Ventures (investors in Skype, Net-a-Porter, and Farfetch), alongside a wide range of respected investors from the worlds of fashion, technology, and media. In 2019, BoF announced a new collaborative partnership with the Financial Times, one of the world’s leading business news organisations, which led a Series B investment round in The Business of Fashion.
Today, the BoF team numbers more than 100 people in London, New York, Paris and Shanghai, overseeing the BoF 500 (an annual list of the people shaping the global fashion industry), BoF Careers (the global marketplace for fashion talent), VOICES (an annual invitation-only event for fashion’s leading thinkers and innovators), BoF Professional (a global membership community), BoF China (a Chinese language edition of BoF), and BoF Education (fashion’s platform for online learning).
In 2014, Imran was the youngest ever recipient of the Desautels Management Achievement Award at McGill University. In 2015, he was named Honorary Professor of Fashion Business at the Glasgow Caledonian University. In 2017, ten years after founding BoF, he was appointed by Queen Elizabeth II as Member of the Order of the British Empire (MBE) for services to the fashion industry. In 2018, Imran was awarded an Honorary Doctorate from Central Saint Martins College of Art & Design, part of the University of the Arts, London. He has been named in Fast Company’s annual list of the Most Creative People in Business, British GQ’s list of the 100 Most Influential Men in Britain, Indian GQ’s list of the 50 Most Influential Global Indians, and Wired UK’s list of the 100 most influential figures in Britain’s digital economy.
Imran is an Associate Lecturer at Central St Martin’s College of Art & Design. He has sat on international fashion juries at The Royal Academy of Fine Arts in Belgium; the LVMH Prize, the ANDAM Prize, and the Festival d’Hyères in France, and Who Is On Next in Italy.
Imran holds an MBA from Harvard Business School and a B.Com from McGill University. He was born in Canada and holds British and Canadian citizenship. Previously, Imran was a management consultant at McKinsey & Co.