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The China Edit | Rupert Sanderson, Cost of Fakes, Inditex Joins Tmall

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Rupert Sanderson store in IFC mall, Shanghai | Source: Courtesy
By
  • Lina Lee,
  • Lisa Wang

"Rupert Sanderson on Launching a Niche Brand in China" (The Business of Fashion)
"Rupert Sanderson launched his eponymous shoe brand in 2001, immediately winning over influential fans like Jessica Alba, Katy Perry and Solange Knowles with a cool combination of British style and 'Made in Italy' craftsmanship. In 2010, the brand took its first steps into the growing China market, opening a boutique in Hong Kong's trendy On Lan Street in partnership with Hong Kong-based entrepreneur Bertrand Mak."

"The True Cost of China's Fakes" (The New York Times)
"In China, where the marketplace generally is flooded with shoddy imitations, it's unrealistic to expect that there will be no copycat merchandise for sale on Taobao. Since there's no shortage of fake products being peddled at traditional stores, even a series of well-publicized incidents involving counterfeit goods sold on Taobao has not affected its steadily rising sales figures."

"China's Gray-Haired Set Could Boost Digital Shopping" (The Wall Street Journal)
"Online shopping in China isn't just for the young, according to a new survey. That could be good news for an already quickly growing e-commerce industry that largely caters to the young. While the bulk of online shoppers are still in their 20s and 30s, a survey published Tuesday by data provider Nielsen said the number of online consumers aged 55 or older grew 72% between 2012 and 2013."

"Zara Owner Inditex to Join Tmall to Reach More Chinese Shoppers" (Reuters)
"Zara owner Inditex, the world's largest fashion retailer, plans to join China's fast-growing Tmall online marketplace to strengthen its position in a country that is already its second biggest by store numbers behind Spain. Tmall is run by Chinese e-commerce giant Alibaba, which last year handled more than 1.5 trillion yuan ($240 billion) of transactions for 231 million active users across its three main Chinese online marketplaces - more than Amazon and eBay Inc combined."

"Philanthropic Fashion Finds a Home in Hong Kong" (South China Morning Post)
"While Hong Kong has long been a hub for high-end fashion; the city's identity has seen a shift - from one of indulgence, to one of more conscious inclusiveness. There's a recent generosity of spirit in Hong Kong's fashion culture that has led to a collection of labels and initiatives aiming to marry fashion with a greater cause."

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