default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Metro Joins Alibaba in Chinese E-Commerce Partnership

Metro AG, Germany’s largest retailer, is forming an alliance with Alibaba Group Holding Ltd. to develop e-commerce on the Chinese online retailer’s website.
By
  • Bloomberg

HANGZHOU, China — Metro AG, Germany's largest retailer, is forming an alliance with Alibaba Group Holding Ltd. to develop e-commerce on the Chinese online retailer's website.

Metro will sell private-label products to Chinese consumers through Alibaba’s site, the companies said Tuesday in a statement. The retailers will also explore ways to cooperate in sourcing and using data.

“Alibaba Group and Metro Group will work together to help more European consumer brands establish fast-track solutions for expanding into the Chinese market,” Alibaba Chief Executive Officer Daniel Zhang said in the statement.

Metro has been expanding in Asia and said last month it’s hunting further targets after agreeing to buy Classic Fine Foods Group, a Singapore-based supplier of gourmet products, for as much as $328 million.

By Thomas Mulier; editors: Matthew Boyle, Paul Jarvis, Phil Serafino.

In This Article

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.

Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.


Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.




view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How to Build a Profitable DTC Brand
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
How to Build a Profitable DTC Brand