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The China Edit | Tmall Bets on Fashion Immediacy, China's Indie Fashion Demand

This week, Tmall bets on 'See Now, Buy Now, with a live-streamed fashion show to lure global luxury brands, while China's designers and buyers learn how to deal with booming demand for its indie fashion scene.
A Chinese shopper | Source: Shutterstock
By
  • Limei Hoang

"Tmall Bets on 'See Now, Buy Now' Fashion Show to Lure Global Luxury Brands" (Jing Daily)
"The Tmall organisers describe this as "shortening the fashion consumption chain," a method that has proven its worth in the popularity of flash sales and brand launches."

"China's Booming Demand for Indie Fashion Isn't Without Challenges" (Jing Daily)
"With more buyers than ever coming from mainland China's second-, third-, and even fourth-tier cities, the market potential is apparent, but for some designers and buyers alike, it means charting completely new territory."

"Chinese Manufacturer to Open $20 Million Factory In US" (Associated Press)
"Arkansas Governor Asa Hutchinson says a Chinese manufacturer that makes apparel under the Adidas, Reebok and Armani brands will open a factory in Arkansas."

"New Look Seeks Fashion Edge In China With Local Designs" (Reuters)
"The plan is to make most of the clothes in China to ensure they cater to local tastes and can get to stores quickly - a strategy similar to the one successfully pursued in Europe by Zara-owner Inditex."

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"Bigger Than Ever, It's Hard to Ignore What a Force Shanghai Fashion Week Has Become" (South China Morning Post)
"63 official catwalk shows and presentations, plus private shows, meant there was an awful lot to take in, but the brightest designers shone through."

"Alibaba CEO Eyes $4 Trillion Offline Market by Being Middleman" (Bloomberg)
"The nation's biggest e-commerce company is building a network that would allow physical stores and the brands they sell to monitor transactions as they happen."

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