default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The China Edit | Top Luxury Brands Lose Lustre, Burberry's Trademark, Exception de Mixmind, David Tang

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Exception de Mixmind Spring 09 | Source: Exception de Mixmind
By
  • Lina Lee,
  • Lisa Wang

"Top Luxury Brands Are Losing Their Shine in China" (The Wall Street Journal)

"As Chinese consumers become more knowledgeable, they look for more value for their money—but also for products that others don't have, and for new ways to express themselves, industry experts say. Givenchy, which is less known in China than Louis Vuitton, plans to triple the number of stores in China to 30 over the next two years. British designer label Stella McCartney, in which Kering owns a stake, launched a flagship store in Beijing this year and expects to add one in Chengdu."

"Burberry Appeals China Trademark Restrictions on Leather Goods" (Bloomberg)

"Burberry Group Plc., the U.K.'s largest luxury-goods maker, is appealing a decision by Chinese regulators to restrict the company's trademark 'Check' pattern for leather goods. The trademark office's decision won't take effect and there will be no change to Burberry's use or enforcement of its trademark across leather or other products before a decision on the appeal, the company said today in an e-mailed statement. Burberry is the latest foreign company to face regulatory hurdles in China, where the government this year has investigated baby-food brands and drug makers."

"Meet Vipshop, the Highest Valued Chinese E-Commerce Stock" (Forbes)

“In the battle to win over online customers on Nov. 11, China’s Cyber Monday, Alibaba again upheld its crown in China’s e-commerce space with a stunning, single-day transaction volume of $5.7 billion on its Tmall.com, the biggest online retailer in China. But in the capital market, the conqueror has been Vipshop Holdings, a NYSE-listed company operating China’s largest flash sale website.”

"Chinese Fashion Label Exception de Mixmind Looks Abroad" (The Wall Street Journal)

“Exception de Mixmind, which garnered international attention this spring after China’s first lady Peng Liyuan dazzled audiences in a trench coat custom-made by the label during a state visit to Moscow, is setting its sights on using some of that momentum to expand outside its home market. Mao Jihong, co-founder and president of Exception de Mixmind, told China Real Time at a recent fashion event in Beijing that the company, which has more than 90 stores in China, is preparing to expand in Europe and studying how to enter the U.S.”

"Designer David Tang Launches Chinese Store for the Youthful Rich" (South China Morning Post)

"It's hard to forget anything Tang does, least of all the fashion house that bears his name, Shanghai Tang, which was bought by luxury group Richemont in 1998. Where Shanghai Tang tried to clothe people in Chinese-style garments, Tang Tang Tang Tang aims to attract people simply by offering goods with some kind of China connection, whether through production, design, finish or, vaguely, resonance. Part of its appeal will rely on the sense of nationalism Tang believes will continue to develop among China's youthful rich. 'I felt that when I was young; there's no doubt that people will want to buy things Chinese.' He adds that the new middle class will be ambitious, dynamic and different to what China has known before."

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Inside the $7 Billion Dior Phenomenon
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Inside the $7 Billion Dior Phenomenon