Celebrity placements, editorial coverage and compelling social-media channels are essential for up-and-coming brands to catch the eyes of buyers.
Designers must consider if their business has sufficient cash flow and production capacity to fund and deliver wholesale orders before receiving payment from retailers.
Retailers can put a label in front of new customers and help with the difficult work of marketing and logistics, while boosting an emerging brand’s reputation when shoppers see their creations displayed alongside well-known names.
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.