How an Emerging Brand Plans to Parlay Instagram Buzz Into Luxury Sales
Charlotte Knowles and Alexandre Arsenault’s label KNWLS’ has celebrity fans, plenty of Instagram buzz and rising sales. Now the design duo are hoping to prove to buyers and consumers they can move beyond corsets and bondage-inspired pieces.
New CEO Tony Spring’s plan to shutter stores and improve products echoes previous efforts for revitalisation. To pull it off this time, the retailer must deliver transformational changes in the shopping experience.
In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.