Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Superdry Founder Set to Win Investor Backing for Return to Board

The apparel retailer's board had opposed founder Julian Dunkerton's return, saying it would be highly disruptive and could trigger resignations.
Source: @Superdry
By
  • Reuters

CHELTENHAM, United Kingdom — The founder and former boss of Superdry, Julian Dunkerton, is set to return to the board of the British fashion group after winning the support of shareholders by a narrow margin, initial votes showed on Tuesday.

Superdry said proxy votes cast ahead of a meeting of investors showed Dunkerton had secured 50.75 percent of the votes cast for his reappointment as a director.

The final outcome will be declared once votes cast at the general meeting itself are included.

Dunkerton, who owns 18.4 percent of Superdry's equity, had quit the firm a year ago after a row over strategy. He particularly does not agree with Superdry's product and internet plans.

ADVERTISEMENT

Superdry, whose main products are sweatshirts, hoodies and jackets, has issued a string of profit warnings, the latest in December, and its shares have slumped 64 percent over the last year. It has been led by Chief Executive Euan Sutherland since 2014.

Superdry's board had opposed Dunkerton's return, saying it would be highly disruptive and could trigger resignations.

Dunkerton and Superdry's co-founder and former brand and design director James Holder, who has a 9.7 percent stake, also wanted to place Peter Williams, an industry veteran who is the current chairman of online fashion retailer Boohoo, onto the board as a non-executive director.

The proxy votes showed Williams had also won the support of 50.74 percent of votes cast.

Shares in Superdry were down 2 percent at 1114 GMT.

By Noor Zainab Hussain and James Davey; editor: Arun Koyyur.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

What a Fashion Company Is Worth Today

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.


What’s the Plan at H&M?

The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections