Policymakers are highlighting thorny questions looming over the industry: what is sustainable fashion and which brands — if any — can claim to sell it?
A quarter of consumers in the UK said their purchase decisions were driven by sustainability, reflecting a broader pattern across geographies, and elevating the importance of sustainability marketing for brands.
Caution is needed to avoid misleading or confusing consumers if communication is not clear, consistent and accurate. Missteps for brands can lead to not only reputational damage but also regulatory or legal action and fines.
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.
After the SAC’s Higg Index became a central focus for greenwashing allegations, the trade group commissioned an independent review. Its recommendations include scrapping a stand-alone materials assessment and more work to improve the data.
Soaring luxury goods prices have boosted turnover at companies like LVMH and Kering, helping them to report reductions in their ‘emissions intensity’ — the volume of planet-warming gases released relative to revenue.
This week, New York played host to one of the world’s largest climate confabs, but there was little visible presence from fashion’s biggest companies. If the industry doesn’t pull up a seat at the table, it risks getting left behind.
The Chinese company hopes to alleviate its environmental impact through programmes like EvoluShein, which focuses on producing garments out of recycled polyester and reducing waste from unsold clothes.