The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Amazon in Talks to Buy Jabong for $1.2 Bn" (Business Standard)
"In its first acquisition in India, American online retail giant Amazon is planning to buy out the fashion portal."
"Vloggers Warned to Come Clean When They Advertise" (BBC News)
"Video bloggers – or 'vloggers' – need to make it clear when they are paid to promote products, the Advertising Standards Authority (ASA) has warned."
"Urban Outfitters and 200 Others Start Selling Directly in Shopping App Wanelo" (Recode)
"Wanelo is partnering with 200 brands, including Urban Outfitters and Nasty Gal, to let its users make purchases directly within the app."
"Luxury Watchmakers Crack Down on Copycat Android Wear Watch Faces" (Recode)
"A new platform has emerged for copies of luxury goods: Android Wear smartwatches."
"This Innovation Lab Is Designing the Mall of the Future" (Adweek)
"For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how digital and brick-and-mortar shopping work together."
The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.