The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon's New 3D Feature Is Augmented Reality That People Might Actually Use (Recode)
"Called AR View, the feature shows customers a 3D rendering of how a given product will look in their home or workspace before they order it. It is activated by clicking on the camera icon in the Amazon app and selecting from thousands of products, giving a good sense of a product's dimensions."
Microsoft Thinks It Can Make Holograms the Future of Retail (Wired)
"The new HoloLens Commercial kit lets retailers envision their product or shop layout before it has even been built. Sensor technology can track the eye movement of customers to provide realtime feedback on preferred displays and items."
Clothes Made From a Data-Storing Textile Will Remember Pass Codes for You (Quartz)
"A team from the University of Washington has now developed fabric that can store data without any electronics or batteries. They do it by magnetising off-the-shelf conductive thread to create a textile with its own magnetic signature."
Apple Has a Hidden Business That's Bigger Than Some Airlines (Business Insider)
"Apple CEO Tim Cook says the company's wearables business is as big as a 'Fortune 400' company, implying that it does at least $6.7 billion in annual sales. It considers wearables to be its Apple Watch, Beats headphones and AirPods earbuds."
Tory Burch Jumps on the Wearables Bandwagon With a Line of Hybrids (Gadgets & Wearables)
"Tory Burch has jumped on the wearables bandwagon with its first ever smartwatch line. The hybrids pair via Bluetooth with both Android and iPhones to offer basic activity tracking, notifications, sleep tracking and linking ability to other apps. You can also take photos remotely."
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.