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Bits & Bytes | Cyber Monday, Social Campaigns, Target's Data Breach

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Social media | Source: Shutterstock
By
  • Kate Abnett

"Cyber Monday Sales Top $3 Billion as Discounts Spur Buyers" (Reuters)
"Americans bought more than $3 billion worth of goods on Cyber Monday on the biggest ever day for US online sales."

"Luxury Brands and the Social Campaign" (The New York Times)
"Where once a brand could use its marketing campaigns to present a coherent message, the meteoric rise of social media has forced companies to reassess how they use, interact and respond to the likes of Instagram and Snapchat."

"Target to Pay Nearly $40 Million Due to 2013 Data Breach" (Fortune)
"Target has agreed to pay $39.4 million to resolve claims by banks that said they lost money because of the retailer's late 2013 data breach."

"Lawrence Lenihan Leaves FirstMark Capital for Fashion Venture" (The Wall Street Journal)
"Lawrence Lenihan, co-founder of FirstMark Capital, has left the venture capital firm to launch his own business that will help create and operate fashion startups."

"Swatch to Start Selling Mobile Payment Watch in US in 2016" (Bloomberg)
"Swatch Group AG plans to start selling a timepiece that can make contactless payments in the US, Switzerland and Brazil early next year through an agreement with Visa Inc."

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