Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Fitbit Acquires Smartwatch Manufacturer, Wearables Cling to Relevancy at CES

Fitbit looks to the luxury market as it acquires smartwatch start-up Vector, and a new generation of wearables appear at CES.
Fitbit Flex tracker in collaboration with Tory Burch | Source: Fitbit
By
  • Edwin Jiang

"Fitbit Styles Up Luxury Expertise With Euro Smartwatch Maker Purchase(Fortune)
"On Tuesday, [Fitbit CEO James Park] snapped up expertise and software from European smartwatch maker Vector Watch."

"Wearables Double Down on Fashion at CES to Cling to Relevancy" (Motherboard)
"As tech searches for the next big thing, wearables, besides items like Fitbit, really haven't caught on as some companies had hoped."

"Do Consumers Need New Rules to Protect Them From Their Robots?"(Forbes)
"With this sort of social responsibility... there will be a lot of debate about what should be included as a nuisance and what should be out."

"A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works(Harvard Business Review)
"In today's channel-rich environment, omnichannel capabilities drive the engagement of core shoppers with the retail brand."

"Facebook Risks Breaking Its Perfect Business Model(Bloomberg Gadfly)
"This could be the point in Facebook's development that helps it endure as the biggest and most valuable attention hog on the Internet."

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024