The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fitbit Styles Up Luxury Expertise With Euro Smartwatch Maker Purchase" (Fortune)
"On Tuesday, [Fitbit CEO James Park] snapped up expertise and software from European smartwatch maker Vector Watch."
"Wearables Double Down on Fashion at CES to Cling to Relevancy" (Motherboard)
"As tech searches for the next big thing, wearables, besides items like Fitbit, really haven't caught on as some companies had hoped."
"Do Consumers Need New Rules to Protect Them From Their Robots?"(Forbes)
"With this sort of social responsibility... there will be a lot of debate about what should be included as a nuisance and what should be out."
"A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works" (Harvard Business Review)
"In today's channel-rich environment, omnichannel capabilities drive the engagement of core shoppers with the retail brand."
"Facebook Risks Breaking Its Perfect Business Model" (Bloomberg Gadfly)
"This could be the point in Facebook's development that helps it endure as the biggest and most valuable attention hog on the Internet."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.