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Bits & Bytes | Instagram Stories, High-Tech Olympic Apparel

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Helena Pike

02 August 2016

"Instagram Takes a Page From Snapchat, and Takes Aim at It, Too" (The New York Times)
"Instagram Stories lets people share photos and videos that have a life span of no more than 24 hours with friends who follow them."

"Olympians Suit Up in High-Tech Apparel to Shave Seconds" (AP)
"With the Rio Olympics around the corner, sport giants are getting innovative with their performance apparel."

"The Rise, Fall, and Sale of Jabong Is the Future for Many Other Indian Startups" (Quartz)
"On July 26, e-commerce major Flipkart acquired Jabong for $70 million—lesser than any of the bids reportedly made for it in the last two years."

"In-Store Fulfilment is No Defence Against Amazon" (The Wall Street Journal)
"E-commerce strategies forged by traditional retailers have critical flaws as storefronts try to meet the online-marketplace cost advantage"

In This Article

Topics

Technology

Location

London, United Kingdom

What Fashion’s E-Commerce and Tech Professionals Need to Know Today

BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.

Bytedance May Shut Down TikTok in US if Legal Options Fail

The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.

TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers

The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.