The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Intel Axed its Entire Smartwatch and Fitness-Tracker Group to Focus on Augmented Reality (CNBC)
"Intel has axed the division that worked on health wearables, including fitness trackers. The company has been slowly de-emphasising its own line of wearables for the past several years, and has not mentioned wearables on its earnings calls since 2014."
How Bots Bested the $1 Billion Sneaker Resale Industry (Forbes)
"Controversial computer programmes quickly perform constant iterations of tasks, from adding limited-release items to a cart to entering credit card information, thus bypassing slower, human customers and frustrating shoe sellers hoping to sell their products to real consumers."
Syte.ai, a Visual Search Startup Just for Fashion, Closes $8M Series A (TechCrunch)
"After a site integrates Syte.ai's search technology, users can hover their cursor over an item in a photo and automatically get results for similar products that are on sale. For publishers, including fashion blogs and magazines, Syte.ai displays items from a range of stores and price points to increase the chances that the user will click on at least one result."
"We're at the Onset of an Industrial Revolution:" The Rise of Robotics in Retail (Digiday)
"Over the past year, brands and retailers from Burberry to Kohl's to Adidas have announced plans to pick up the pace of production processes in order to fall in line closer with the fast fashion behemoths — like Zara, H&M and Uniqlo — that dominate the industry's growth."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.