The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Issey Miyake's Focus is 'Being Innovative with Technology' Says Head of Womenswear" (Dezeen)
"Technological innovation is driving increasingly experimental fashion design at Issey Miyake according to the Japanese brand's womenswear creative director."
"Competition in Retail Space Heats Up" (The Financial Times)
"The threat from online competitors is leading more traditional retailers to consider embracing even seemingly outlandish technologies."
"Inside Refinery29′s Video Strategy" (Digiday)
"Since opening its doors in 2005, Refinery29 has grown to 200 employees, including a 10-person video production team. The site attracted nearly 11.1 million U.S. unique visitors in September, up 75 percent from September 2013."
"E-Commerce Aggregator Thefashion.com Raises $1.7M For Further European Expansion" (TechCrunch)
"Currently operating in the U.K., U.S., and Denmark, the London and Copenhagen-based company has just closed a $1.7 million round of funding to further expand in Europe."
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"How A Murder Led To 'The World's Most Advanced' Body-Scanning Technology" (Fast Company)
"In the apparel design industry, BodyLabs could make it easier for companies to design clothing for specific body types and offer mass customization, shortening the design cycle."
"VIDA Raises $1.3 Million For 'Socially-Responsible' E-Commerce" (TechCrunch)
"An e-commerce company called VIDA, backed by Google Ventures, Universal Music Group and others, is today launching today its site that connects shoppers with 'socially-responsible' apparel and accessories from artisans and designers around the world."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.