The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The new Levi's Chatbot Aims to Help Shoppers Find the Perfect Pair of Jeans (Forbes)
"Levi's has teamed up with tech company Mode.ai to launch a chatbot on Facebook Messenger focused on helping customers find the perfect pair of jeans. The Levi's Virtual Stylist can understand real language, and will assist shoppers with fit, rise and stretch for its denim line."
Can This Smartwatch Save Fitbit? (Fast Company)
"The company positions its long-promised smartwatch, the Ionic, as the next step in fitness and health tracking, calling it a 'a health and fitness first platform.' But in a world of dwindling fitness band sales, the new watch tells of an existential moment for the company."
A new T-Shirt Sewing Robot can Make as Many Shirts per Hour as 17 Factory Workers (Quartz)
"SoftWear Automation's big selling point is that one of its robotic sewing lines can replace a conventional line of 10 workers and produce about 1,142 t-shirts in an eight-hour period, compared to just 669 for the human sewing line."
The Robot Start-up Using Static Electricity to Make Nike Sneakers (Bloomberg)
"Grabit has begun providing facilities that make Nikes with a handful of upper-assembling machines that can work at 20 times the pace of human workers. This could be a step forward in Nike's attempt to change the economics of shoemaking."
Inside Amazon's Foray Into Fashion as It Takes on the High Street with Its own new Brand (The Telegraph)
"What might surprise the fashion industry is that Amazon's collection 'Find' isn't a bargain-basement attempt to undercut rivals on the price of basic T-shirts. Instead it is challenging rivals with more fashion-forward items: patent boots cost £56, high-waisted skinny jeans are priced at £26."
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.