Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Levis' Virtual Stylist, Can This Smartwatch Save Fitbit?

This week, Levi's launches chatbot stylist on Facebook Messenger, and can Fitbit's Ionic smartwatch save the company?
Levi's London store | Source: Shutterstock
By
  • Victoria Berezhna

The new Levi's Chatbot Aims to Help Shoppers Find the Perfect Pair of Jeans (Forbes)
"Levi's has teamed up with tech company Mode.ai to launch a chatbot on Facebook Messenger focused on helping customers find the perfect pair of jeans. The Levi's Virtual Stylist can understand real language, and will assist shoppers with fit, rise and stretch for its denim line."

Can This Smartwatch Save Fitbit? (Fast Company)
"The company positions its long-promised smartwatch, the Ionic, as the next step in fitness and health tracking, calling it a 'a health and fitness first platform.' But in a world of dwindling fitness band sales, the new watch tells of an existential moment for the company."

A new T-Shirt Sewing Robot can Make as Many Shirts per Hour as 17 Factory Workers (Quartz)
"SoftWear Automation's big selling point is that one of its robotic sewing lines can replace a conventional line of 10 workers and produce about 1,142 t-shirts in an eight-hour period, compared to just 669 for the human sewing line."

The Robot Start-up Using Static Electricity to Make Nike Sneakers (Bloomberg)
"Grabit has begun providing facilities that make Nikes with a handful of upper-assembling machines that can work at 20 times the pace of human workers. This could be a step forward in Nike's attempt to change the economics of shoemaking."

Inside Amazon's Foray Into Fashion as It Takes on the High Street with Its own new Brand (The Telegraph)
"What might surprise the fashion industry is that Amazon's collection 'Find' isn't a bargain-basement attempt to undercut rivals on the price of basic T-shirts. Instead it is challenging rivals with more fashion-forward items: patent boots cost £56, high-waisted skinny jeans are priced at £26."

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The Met Gala’s TikTok Headache

TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024