The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"A Fashion Trailblazer's Stylish Leap From Touch to Touch Screen" (The New York Times)
"Today even the company's physical stores now bear the name 'MatchesFashion.com' on their windows. If the new name is a little unwieldy, it is also a signal of the company's evolution from a local bricks-and-mortar retailer with a small e-commerce operation into a global specialty luxury e-commerce operation — with a small bricks-and-mortar presence."
"John Malone's Big Bet on Online Shopping" (The New York Times)
"Zulily's ascent is impressive. It went from a start-up in 2010 to $1.2 billion in revenue last year by selling clothing for mothers and their children at big discounts."
"Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry" (Re/Code)
"With Instagram's new API offering, ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. The move has been called "one of the most anticipated moments in the evolution of advertising."
"Fashion Discovery Site Roposo Nabs $15M From Tiger Global" (TechCrunch)
"Roposo, a discovery platform for fashion products, has scooped up $15 million in fresh funding from returning investor Tiger Global."
"Macy's Tests Chutes, Tablets in Dressing Rooms to Repel Amazon" (Bloomberg)
"Macy's Inc. is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores."
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.