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Bits & Bytes | Zulily's Ascent, Instagram API, MatchesFashion.com

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Raey by MatchesFashion.com Spring/Summer 2015 | Source: Courtesy
By
  • Kate Abnett

"A Fashion Trailblazer's Stylish Leap From Touch to Touch Screen" (The New York Times)
"Today even the company's physical stores now bear the name 'MatchesFashion.com' on their windows. If the new name is a little unwieldy, it is also a signal of the company's evolution from a local bricks-and-mortar retailer with a small e-commerce operation into a global specialty luxury e-commerce operation — with a small bricks-and-mortar presence."

"John Malone's Big Bet on Online Shopping" (The New York Times)
"Zulily's ascent is impressive. It went from a start-up in 2010 to $1.2 billion in revenue last year by selling clothing for mothers and their children at big discounts."

"Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry" (Re/Code)
"With Instagram's new API offering, ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. The move has been called "one of the most anticipated moments in the evolution of advertising."

"Fashion Discovery Site Roposo Nabs $15M From Tiger Global" (TechCrunch)
"Roposo, a discovery platform for fashion products, has scooped up $15 million in fresh funding from returning investor Tiger Global."

"Macy's Tests Chutes, Tablets in Dressing Rooms to Repel Amazon(Bloomberg)
"Macy's Inc. is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores."

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