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Bits & Bytes | Nordstrom and Trunk Club, Amazon's 'Pay to Play' Strategy

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Trunk Club package | Source: Trunk Club
By
  • Lisa Wang

"The Bull Case for Nordstrom's Pricey Trunk Club Acquisition" (Pando Daily)
"At a high level, Nordstrom gets access to a team of experienced personal stylists, an audience of tens of thousands of loyal (male) users – that most likely aren't regularly shopping in Nordstrom as it is – ecommerce expertise, and male-oriented branding/marketing expertise, all in a package that is profitable despite operating with the limited resources of a startup."

"Amazon Favours Brands Like Burberry, Levi's with 'Pay to Play' Strategy" (Bloomberg)
"Amazon.com Inc. is giving special privileges to companies that sell their wares directly through its online store, according to a new study. Companies such as Burberry Group Plc and Levi Strauss & Co. that partner with Amazon have scored unusual deals that let them control how their merchandise is sold through the world's largest online retailer."

"How Mobile Phones Became Fashion Items" (BBC)
"Tech has become another fashion item, and many parts of the technology industry are now morphing into something with the expectations and rhythms of the fashion catwalk. And very confusing it must be for companies who think they are in one business to suddenly find that all the rules of thumb they have used for decades simply don't work any more."

"Thai Fashion Site WearYouWant Scoops Up $1.5M Series A" (TechCrunch)
"Thailand should be a e-commerce company's dream—it has a high mobile penetration rate (43% according to Nielsen) and social media networks like Instagram are particularly popular there. But e-commerce companies in Thailand still face the challenges like low credit card usage and limited logistics networks. WearYouWant, a fashion retail site, has raised $1.5 million in Series A funding to tackle those problems."

"Fitle Will Let You Try Clothes On A 3D Avatar Of Yourself" (TechCrunch)
"To use Fitle, you enter your height and take four iPhone pictures of yourself at different angles. In 30 seconds, Fitle creates a customized 3D avatar that its founders say is accurate 99 percent of the time."

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