The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Inside Evan Spiegel's Very Private Snapchat Story" (Re/Code)
"Snapchat sets the agenda for many people: Investors, media companies, advertisers and, most importantly, its 130 million or so daily users. They're the ones who follow Spiegel's lead and play by his rules."
"Bots, Messenger and the Future of Customer Service" (Tech Crunch)
"Bots can help with customer service. They can gather information for the eventual interaction with a human rep, understand exactly what happened and what the consumer wants and even be empowered to solve basic issues, automatically."
"Ads Evolve Into New Forms as Media Landscape Shifts" (The New York Times)
"Advertisers have become more sophisticated, creating digital ads that were divorced from traditional campaigns and were better suited to the many platforms that have become available, including Facebook, Twitter, YouTube and Snapchat."
"Investors Pour Another $30 million into Second-hand Fashion Site Tradesy" (Re/Code)
"Tradesy, a shopping website that sells second-hand designer fashion clothing, has raised another $30 million investment, as the remaining startups in this e-commerce niche ready themselves for a make-or-break year."
"Instagram Business Profiles to Feature 'Contact' Buttons, Directions and More" (Tech Crunch)
"The profiles, which are currently being tested with a small group of users, offer a variety of useful features for those who run a business account on Instagram, including a "Contact" button, access to maps and directions, and the ability to categorise the business by type."
"BigCommerce Lands $30 Million to Help Small Businesses Compete in Amazon's World" (Re/Code)
"BigCommerce started out like its larger competitor Shopify by making software that allows small businesses to launch and manage online storefronts."
BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.
The denim giant says it will experiment with supplementing its human models with AI-generated models later this year.
A digital twin of the supply chain that lets brands optimise their operations, minimise costs and increase speeds might sound like a distant dream, but companies including denim manufacturer Saitex are trying to make it a reality.
The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.