The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Silicon Valley's Latest Threat: Under Armour" (Forbes)
"Under Armour's Kevin Plank spent almost $1 billion on fitness apps to outdo Silicon Valley."
"Shopify Adds 'Buy Now' Button For Twitter Users" (Associated Press)
"Twitter users soon will be able to shop with a new "Buy Now" button from the e-commerce company Shopify."
"YouTube Is Now a Place Where You Can Shop" (Mashable)
"YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit."
"Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes" (The New York Times)
"Advertisers are racing to adapt to the shifting media habits of millennials, and much of that effort is going toward developing new ways to connect with them on smartphones and tablets."
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"Op-Ed | Why E-tailers Need Brick-and-Mortar Stores" (The Business of Fashion)
"In a multi-channel world, where barriers to entry are falling, online fashion brands and retailers need a network of brick-and-mortar stores to fuel growth, argues Qasim Mohammad."
"Mobile Savings App Ibotta Scores $40 Million" (TechCrunch)
"Mobile shopping app Ibotta has now closed on $40 million in Series C funding to continue to scale its business."
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.