The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"A Customised Experience for Each Shopper?" (The Business of Fashion)
"Fashion retailers are using data to deliver individualised customer experiences, from personal homepages to targeted in-store promotions."
"Apple Stores Recruiting Fashion/Luxury Experts Ahead of Apple Watch Debut" (9to5Mac)
"Apple is recruiting retail candidates this month with 'a fashion or luxury background' suggesting Apple is preparing to deliver some changes to its retail stores in time for the Apple Watch's early 2015 debut."
"Investors Set Their Sights on Indonesia's Tech Sector" (The Financial Times)
"Now, a growing number of venture capitalists are setting up Indonesia-focused funds, following the lead of pioneers such as Germany's Rocket Internet, which has backed online retailers such as Zalora and Lazada."
"US Consumers Warm to Wearable Tech, Europeans Cooler" (Reuters)
"Consumers are warming to the idea that wearing a computer on their wrists or clothing may not be the fashion faux pas that early clunky prototypes led many to fear, with 2015 poised to be a breakout for the much-hyped trend."
"Beacons Pop Up in Stores Ahead of Holidays" (Associated Press)
"From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move?"
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.