The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"A Customised Experience for Each Shopper?" (The Business of Fashion)
"Fashion retailers are using data to deliver individualised customer experiences, from personal homepages to targeted in-store promotions."
"Apple Stores Recruiting Fashion/Luxury Experts Ahead of Apple Watch Debut" (9to5Mac)
"Apple is recruiting retail candidates this month with 'a fashion or luxury background' suggesting Apple is preparing to deliver some changes to its retail stores in time for the Apple Watch's early 2015 debut."
"Investors Set Their Sights on Indonesia's Tech Sector" (The Financial Times)
"Now, a growing number of venture capitalists are setting up Indonesia-focused funds, following the lead of pioneers such as Germany's Rocket Internet, which has backed online retailers such as Zalora and Lazada."
"US Consumers Warm to Wearable Tech, Europeans Cooler" (Reuters)
"Consumers are warming to the idea that wearing a computer on their wrists or clothing may not be the fashion faux pas that early clunky prototypes led many to fear, with 2015 poised to be a breakout for the much-hyped trend."
"Beacons Pop Up in Stores Ahead of Holidays" (Associated Press)
"From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move?"
Professors at fashion schools including Parsons and Central Saint Martins are proactively training students to mitigate generative AI’s biases and other shortcomings.
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.