The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Wall Street Journal: In West L.A, A Homeless Man Inspires New Brand
Back in August when the BoF touched down in L.A. to poke around the lively local fashion scene, I witnessed a very interesting character twirling down Robertson Boulevard in an outrageous outfit. Today, I read this article in the Wall Street Journal about the same gentlemen, who has inspired a range of t-shirts that are all the rage in the City of Angels.
Fashion Inc: Web 2.0 at the Luxury Briefing Conference
I had the full intention of attending all three of the London conferences this Autumn dedicated to the web 2.0 and luxury. Unfortunately, I am home-bound due to a nasty bout of Shingles (yes, really), and so was happy to see Lauren's as-it-happens report from today's conference.
WWD: What's Next for Fashion Networks (subscription required)
Even WWD is getting in on the social networking act, though they don't necessarily seem to "get it" just yet. They begin the article by saying it remains to be seen whether niche sites could grow as big as MySpace and Facebook. So, quick answer: Not likely at all. The most interesting insight was that Forrester Research says "16% of adults online belong to social networks and predicts that social media will increase in effectiveness in the next three years: In 2007, marketers spent $600m on social media and that figure is expected to more than double to $1.5b next year and rise to $6.9b by 2012.
Crazy Robertson photos courtesy of WSJ.com
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.