The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BEIJING, China — ByteDance-owned short-video app TikTok said on Tuesday it removed over 104 million videos from its platform globally in the first half of the year for violating guidelines or terms of service.
"Of those videos, we found and removed 96.4 percent of videos before a user reported them, and 90.3 percent were removed before they received any views," TikTok said in a transparency report.
TikTok started fact-checking programs in the first-half of the year to verify content related to the novel coronavirus and elections.
The report comes at a time China's ByteDance has been racing to avoid a crackdown on TikTok after the US Commerce Department said it would block new downloads and updates to the app.
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US officials had expressed concern that personal data of as many as 100 million Americans that use the app was being passed on to China's Communist Party government.
The company said on Tuesday it got 1,768 requests for user data, with 290, or 16.4 percent, of those from US law enforcement agencies.
By Rama Venkat; editor: Shounak Dasgupta.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.