With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.

Critics say they are dystopian, but ‘flawless’ virtual influencers may be worth considering in a market where celebrity brand ambassadors have become an increasingly risky investment.

Chinese fashion groups like EPO are keeping one step ahead by diversifying their portfolios and upgrading product ranges.

Hong Kong has long been a key player in the global fashion business, but as the creative industries become ever stronger on the Chinese Mainland, the city is losing its influence.