Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.

On stage at #BoFVOICES, the former tennis player-turned-fitness influencer — whose wildly popular Soul Cycle classes sell out in minutes — says the key to getting to the next level is adaptability. Watch now.

On the #BoFVOICES stage, Colette's Sarah Andelman announced her next move following the closure of the beloved Parisian concept store: a new consulting company called Just An Idea. Watch now.

Data released by Instagram as part of its 'Year in Review' reveals the most popular brands on the photo and video sharing app, as measured by followers, engagement and buzz.