Brands are pumping out millions of shoes, bags and shirts made with plastic they say was rescued from the world’s oceans and beaches. But the environmental impact is hard to measure and some experts say the industry is doing more harm than good.
They’re ubiquitous and most are discarded after a single use. Now, hangers in a host of materials are being touted as alternatives to the billions of plastic ones thrown away each year.
For many fashion brands, circularity begins and ends with marketing campaigns or capsule collections featuring recycled materials, an approach some activists liken to greenwashing.