Finding white space in the youth market, Comme des Garçons-operated label Gosha Rubchinskiy is the latest to tap the intersection of streetwear and fragrance.

Streetwear wunderkind and Kith founder Ronnie Fieg made his official New York Fashion Week debut with Kithland, a sprawling multi-faceted ‘experience’ that coincided with the launch of a new space at luxury retailer Bergdorf Goodman.

New brands, from Filling Pieces to Greats, are tapping an underserved segment of men who want quality, stylish sneakers at a fair price.

Thanks to the rise of athleisure and a boom in sportswear, the baseball cap has achieved a new prominence, moving from streetwear staple to stylish must-have.