Maliha Rehman
Global Markets
The Denim Industry’s ‘Best-Kept Secret’
Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.
Global Markets
Dowry Disputes Entangle Fashion Designers
Bridal couture is big business in Pakistan, Bangladesh and India where designers can get caught in the middle of disputes over dowries as well as cultural and ethical debates surrounding the practice.
Beauty
Getting Rich From the Skin Lightening Trade
Beauty giants like Unilever and L'Oréal are cashing in on a global skin lightening and bleaching industry worth between $10 and $20 billion.
Marketing
In South Asia, the Cult of the Catwalk Celebrity
South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?
ADVERTISEMENT
ADVERTISEMENT
The News in Brief
view more