Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.

Bridal couture is big business in Pakistan, Bangladesh and India where designers can get caught in the middle of disputes over dowries as well as cultural and ethical debates surrounding the practice.

Beauty giants like Unilever and L'Oréal are cashing in on a global skin lightening and bleaching industry worth between $10 and $20 billion.

South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?