The Persian New Year shopping period accounts for a significant share of local retailers’ annual turnover but this year’s takings are down due to economic headwinds and social unrest.

Local brand representatives at the fourth edition of the Iran Retail Show in Tehran signalled their intention to expand across the country, filling the vacuum left by international labels.

The 9th annual edition of the International Apparel Exhibition Iran Mode was held this week at the Tehran Permanent Fairground in the Iranian capital.