Allude is synonymous with authentic and luxurious cashmere knitwear. Each collection synthesises form with function and takes inspiration from art to technology to the natural world. Creative director Andrea Karg explains the Allude concept; “our classics are so trendy they don’t look boring, and our trend pieces are so classic they’re wearable”.
The Allude story began with the first touch of creative head with the material cashmere itself, being fascinated by this natural fiber due to its light- and softness she was addicted to it. Seeking in vain for feminine contemporary shapes made out of her beloved material cashmere, Andrea Karg decided to found her own knitwear line.
The endless desire to work and elaborate this luxurious yarn, pushes Allude to break the limits of cashmere and knitwear, determined to create essential designs up to Paris fashion week runway looks.
Allude is one of the market leaders in luxury cashmere knitwear and is represented in over 32 countries in department stores, e-tailers and designer curated multi-label boutiques.
The Allude world compromises today collections for Women, Men, Kids, Baby Collection as well as Home accessories.