Japan’s nuanced multi-brand retailer is an influence in and out of its native market, thanks to its private label and keen edit.

Vital statistics

  • 1976 Established
  • Private Type
  • 1,001 - 5,000 Number of employees
  • 79.5 billion JPY (2017) Revenue
  • 152 Stores
  • Tokyo, Japan HQ

Key people

  • Hiroshi Kubo Board Member
  • Kazuyoshi Minamimagoe Board Member
  • Tatsuya Nakamura Board Member
  • Yo Shitara Owner & President

Culture Q&A

Company Snapshot

Beams: A Nuanced Influencer in Japan and Beyond

Beams: A Nuanced Influencer in Japan and Beyond

TOKYO, Japan — Established in 1976, Beams is one of the longest-running and most established multi-brand retailers in Japan. Over the last two decades, it has consistently had one of the strongest menswear offerings in the sophisticated Japanese market. The early success of the company led to an extensive store roll out across the nation. In 2005 the store began a period of international expansion in opening a location in Hong Kong, which was followed by further locations in Europe. Although the number of Beams stores is vast by Western standards, the store implemented a sub-branding strategy, creating nuanced stores for differing Beams consumers. The company’s private labels have come to sit at the heart of its product offering, and are authoritatively regarded as being a key influence in the ‘High Casual’ movement of their native market and beyond.

BoF spoke to Nakamura Tatsuya, creative director of Beams, to discover more.

BoF: What is it that makes Beams unique, globally and in the Japanese market?

NT: Beams has a unique eye that reflects and innovates Japanese culture.  We present a broad array of fashion and lifestyle through a careful selection of clothing, accessories, home interiors and foods from around the world. Each of our 150-plus stores is edited differently so as to cater to location-specific lifestyles. Beams has created an entire family of labels as the company continues to grow and evolve, from high-end to reasonable, or relaxed loungewear to Classico Italia. 

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Company Snapshot

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