• Cefinn SS17 Campaign
  • Cefinn SS17 Campaign
  • Cefinn SS17 Campaign
  • Cefinn SS17 Campaign
  • Cefinn SS17 Campaign

Cefinn Premium Page

Cefinn is a contemporary designer womenswear brand based in London and launched in February 2017 by Samantha Cameron.

Cefinn

Cefinn is a contemporary designer womenswear brand based in London and launched in February 2017 by Samantha Cameron.

Vital statistics

  • 2017 Established
  • Private Type
  • 11 - 50 Number of employees
  • London, United Kingdom HQ

Key people

  • Samantha Cameron Founder and Creative Director

Company Snapshot

Company Snapshot

Cefinn is a contemporary designer womenswear brand based in London and launched in February 2017 by Samantha Cameron. The brand focuses on design-led, go-to day wear; it is a collection of discerning staples for busy women - an easy, hardworking urban uniform.

Cefinn’s collections consists of pieces that can take you from day to night; they can be dressed up or dressed down whether you’re having breakfast with your children, lunch with a colleague or a client, or dinner with your partner or friends.

The Cefinn woman has a busy life, and needs clothes that are going to work hard for her. She has a discerning yet relaxed sense of style: she wants to look and feel fashionable and feminine and she is confident that her love of great design does not detract from her dignity or intelligence.

Cefinn takes inspiration from the Bauhaus and its focus on form and function. The core philosophy is the idea that the aesthetic of a garment is as important as its functionality. Clothes don’t need to be either stylish or practical. For Cefinn, they are both.

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.