EPO Fashion Group Premium Page

“We do not have any particular secrets of achieving success but always concentrate on creating the best products”--Jenny Kim

EPO Fashion Group

“We do not have any particular secrets of achieving success but always concentrate on creating the best products”--Jenny Kim

Vital statistics

  • 2004 Established
  • Private Type
  • 501 - 1,000 Number of employees
  • Guangzhou, China HQ

Key people

  • Jenny Kim CEO

Company Snapshot

Company Snapshot

EPO Fashion Group is a creative fashion company founded in 2004, whose core is innovation and creativity. EPO values originality with the presence of corporate culture “Love/style/fun”.

EPO owns 5 brands covering women’s ready to wear, kids’ wear, men’s ready to wear and cosmetics. Our first brand MO&Co. was established in 2004, which has been aiming at building the closet for all cool and fun girls. The design DNA of MO&Co. is boy/gal style with vivid graphics and special cuttings. MO&Co. offers a very unique and modern style by combining fashion and art, and her high-street mix&match looks are always offering the best options for urban young ladies.

In order to enrich the collection diversity, edition MO&Co. was built in 2010. Edition aims at becoming the closet of Gentlewoman by putting oriental factors and modern cuttings together into high fashion. Edition MO&Co.’s targeted consumer is elite females.  

Little MO&Co. is EPO’s first kids’ wear brand established in 2016, which brings a whole collection of artistic, creative and various kids wear products; REC, our cosmetic brand was founded in the same year, leading the cosmetics trend with fashion attitude which focuses on creating the coolest make-up for every fashion-lovers. 

Common Gender, our men’s wear brand, is going to market in 2018. Common Gender aims at being the closet of young gentlemen, helping the new elite class to handle different occasions with offering them products in comfortable material and elite cutting.

EPO fashion group owns over 800 stores globally, despite Chinese market, EPO is also exploring the International market, for now we have 10 stores in HK and 7 stores in Paris Printemps, Lafayette and UK Selfridges.

Visual Portfolio

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.