Isa Arfen Premium Page

London-based womenswear label. Feminine, sophisticated, irreverent, eccentric, relaxed.

Isa Arfen

London-based womenswear label. Feminine, sophisticated, irreverent, eccentric, relaxed.

Isa Arfen's live mosaic

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Vital statistics

  • 2012 Established
  • Private Type
  • 2 - 10 Number of employees
  • Unit 22 Pall Mall Deposit
    124-128 Barlby Road
    London, United Kingdom
    HQ

Key people

  • Serafina Sama Creative Director

Company Snapshot

Company Snapshot

Isa Arfen was launched in 2012 by Serafina Sama, a London-based, Italian-born Central Saint Martins graduate and former Chloe design assistant.  

Striving to curate a wardrobe of desirable yet relatable pieces that all women can delve into and with an emphasis on eclectic fabrications and a playful approach to proportions, Isa Arfen’s collections exude a sense of effortless glamour, a heavy dose of femininity and touches of eccentricity while maintaining a spontaneous, relaxed attitude. 

“To me fashion is about desire, beauty and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.”

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