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Kenneth Cole New York

The American fashion brand was founded in 1982 and now operates six clothing and accessories lines at various price points.

Vital statistics

  • 1982 Established
  • Public Type
  • 1,001 - 5,000 Number of employees
  • $131.2 million (2011) Revenue
  • 170 Stores
  • New York, United States HQ

Key people

  • David Edelman Chief Financial Officer
  • Paul Blum Chief Executive
  • Kenneth Cole Founder

Company Snapshot

Company Snapshot

Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole. He currently operates six separate clothing and accessories lines with different price points and one shoes-only line: Kenneth Cole, Kenneth Cole New York, Gentle Souls, Kenneth Cole Reaction, Kenneth Cole Unlisted, Tribeca, and Le Tigre.

Cole originally named the company Kenneth Cole Incorporated in September 1982 and planned to showcase his new line of shoes during market week at the Hilton New York Hotel. Finding that he could not afford to purchase a hotel room or showroom to exhibit his line, he borrowed a truck and asked the mayor’s office for permission to park two blocks away from the Hilton Hotel in front of a fancy shoe building. Upon learning that permits were only granted to utility companies and production companies shooting full-length motion pictures, Cole changed the name of the company to Kenneth Cole Productions, Inc. and applied for a permit to shoot a full-length motion picture entitled “The Birth of a Shoe Company”.

Many of their ad campaigns have a humourous tint to them, often incorporating word plays or puns. Some of his better-known lines include: “What you stand for is more important than what you stand in,” “Are you putting us on?” and “Today is not a dress rehearsal.” Popular topics in his advertising include HIV/AIDS, homelessness, gun control, abortion, the environment and same-sex marriage.

In 2013, Elana Drell Szyfer was named executive vice president of global brand strategy for Kenneth Cole Productions and, before this, she was CEO of Ahava Corp.

Source: Wikipedia

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