LN-CC is a progressive and conscious retail concept launched in 2010 inside an art-based installation in East London. Its innovative physical space continues to attract daring individuals, while the LN-CC vision has now expanded to include a highly-curated online store that brings its obsessive detail and unorthodox retail approach to a larger fashion audience.
Since its beginning, LN-CC has been known as a leading destination for directional brands and hard-to-find products, attracting a devoted following of customers and fashion fans from around the world.
In February 2014, LN-CC and The Level Group joined forces to further invest in developing LN-CC’s brand and retailing concept, leveraging The Level Group’s ecommerce experience, its international operating platform and its global fashion management expertise.
Aiming to redefine the perception of modern retailing, LN-CC presents a novel interpretation of luxury offering a unique mix of the most exclusive brands such as Lanvin, Valentino, Saint Laurent, Marni and Rick Owens and undiscovered and uncompromising fashion for true insiders looking for a genuinely new product, designer or aesthetic.
LN-CC is also proud to feature a conscious offering of brands that are advancing the importance and technology in a field of eco aware items with an expression and impact like no other. Uniquely mixing its selection of clothing alongside its informative and enlightening collectibles housed within its library, LN-CC is able to offer a perspective and narrative from within its curation. Hard to find and exclusive vinyl are shown alongside out of print and first edition rarities within its book selection whilst a selection of audio hardware from some of the most innovative brands is ever growing.