OSMAN Premium Page

A British fashion brand at the intersection of art and fashion.

OSMAN

A British fashion brand at the intersection of art and fashion.

Vital statistics

  • 2008 Established
  • Private Type
  • 11 - 50 Number of employees
  • London, United Kingdom HQ

Company Snapshot

Company Snapshot

OSMAN, the label of British designer Osman Yousefzada, made its London Fashion Week debut in 2008.  

Deeply rooted in the creative worlds of both art and fashion, Osman’s unique architectural aesthetic and strong, sculptural designs both flatter and celebrate the woman’s body - qualities which have established him as one of London’s most exciting talents.

His fan base has expanded to include a plethora of influential women, including Beyoncé, Alexa Chung, Gwyneth Paltrow and Emma Watson.  His clothes are stocked around the world, including Matches, Selfridges, Barneys New York, Harvey Nichols International and Galeries Lafayette.  

The OSMAN design studio and atelier is located in a five-storey town house in Fitzrovia, London, together with a multi-functional by-appointment boutique.  The space will play host to a full calendar of events, celebrating the creative collective of Osman and those he admires.

OSMAN creates 4 collections a year, with the core of pre-collections being "Perfect Five", a collection of pieces that create a full modular wardrobe. OSMAN also produces an annual collaborative journal, The Collective. A cross disciplinary publication in which Osman draws on his own circle of fellow artists, writers and other creatives which is then distributed across 400 stores worldwide. Contributors have included; Hans Ulrich Obrist, Sarah Mower, Alek Wek and Poppy Delevingne.

Osman's work was shortlisted for a Frieze Art Award in 2014.  He has since been invited to contribute work at the Dhaka Art Summit in 2018.  This summer, he is invited to exhibit at the internationally acclaimed Ikon Gallery in Birmingham, for his first solo exhibition "Being Somewhere Else" which explores themes of migration and dislocation. 

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.