Preen by Thornton Bregazzi Premium Page

Established in London in 1996 by Justin Thornton and Thea Bregazzi, a cult like under the radar status, Preen by Thornton Bregazzi has a style described as romance with a contemporary hard-edge

Preen by Thornton Bregazzi

Established in London in 1996 by Justin Thornton and Thea Bregazzi, a cult like under the radar status, Preen by Thornton Bregazzi has a style described as romance with a contemporary hard-edge

Preen by Thornton Bregazzi's live mosaic

    • 7 November, 17:01
    • 7 November, 12:29
    • 6 November, 20:42
    • 6 November, 20:38
      • 6 November, 19:33
      • 4 November, 21:21
      • 3 November, 01:10
      • 2 November, 18:48
      • 2 November, 14:13
      • 1 November, 23:56
      • 1 November, 20:53
    • 1 November, 10:26
    • 1 November, 02:34
    • 31 October, 23:12
    • 31 October, 08:00
      • 31 October, 07:55
      • 31 October, 07:51
      • 30 October, 23:16
      • 30 October, 15:37
      • 30 October, 00:04
      • 29 October, 23:54
      • 29 October, 10:55
      • 28 October, 18:23
      • 28 October, 18:19
      • 28 October, 01:33
      • 27 October, 19:57
      • 26 October, 17:02
      • 26 October, 15:43
      • 26 October, 15:19
      • 26 October, 10:48
      • 25 October, 23:20
      • 25 October, 20:27
    • 25 October, 19:41
    • 25 October, 17:11
    • 25 October, 16:17
    • 25 October, 10:20

Vital statistics

  • 1996 Established
  • Private Type
  • 11 - 50 Number of employees
  • 263 Kensal Road
    London, United Kingdom
    HQ

Key people

  • Justin Thornton Creative Director
  • Thea Bregazzi Creative Director

Company Snapshot

Company Snapshot

Preen was founded in 1996 by Justin Thornton and Thea Bregazzi, with a joint love of all things Victoriana, a passion for recycling and a style that fuses both hard masculine lines with soft feminine ruffles. 

Their 2001 debut at London Fashion Week received rave reviews. The collection was composed of punkish elements, vintage lace and hand crafted period effects.  

Subsequent collections have built on this early success, with increasing sales and extensive press attention. As a regular must-see show on the London Fashion week schedule, Preen made the decision to move their bi-annual runway show to New York Fashion Week for Spring/Summer 2008, becoming a much-anticipated part of the New York show calendar and doubling their international business during the 5 years they showed in the US. 

Spring /Summer 2008 also saw the launch of ‘Preen Line’, their contemporary line.

Moving back to London for their Spring Summer 2013 show proved a great success with a 25% increase in sales that season. 

In 2014 the brand’s continued success was acknowledged, winning the Establishment Designer award at The British Fashion Awards.

With a style that is described as ‘deconstructed chic with a minimal opulence’, Justin and Thea have grown their label from a tiny shop in London’s Portobello Road, to selling in over 45 countries worldwide. Now designing six women’s wear collections a year, along with eyewear and accessories.

Preen designs are worn by high profile women including Alexa Chung, Diane Kruger, Scarlett Johansson, Cate Blanchett, Kristen Stewart, Carey Mulligan, Kate Bosworth, Samantha Cameron, Gwyneth Paltrow, Blake Lively, Beyoncé and Michelle Obama.

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.