Chiara Ferragni launched her blog, The Blonde Salad, in 2009 while attending Milan’s Bocconi University for a degree in law. She is the CEO of TBS CREW Srl and Chiara Ferragni brand and is part of the board of billionaire Diego Della Valle ’s fashion company, Tod’s Group.
Initially indicative of the “mixed salad” of interests including travel, beauty and food, the blog has since become focused on fashion. Among her style choices and inspirations, The Blonde Salad charts her collaborations with an impressive roster of design houses, including Dior, Louis Vuitton, Ermenegildo Zegna, Benetton and Mango. She has also been on the cover of fashion and business magazines all over the world, including Vogue, The New York Times, Vanity Fair and Harper’s Bazaar. She was also announced as the European ambassador of Amazon Fashion and face of its Spring 2016.
Ferragni’s namesake line, Chiara Ferragni Collection, started out in 2013 as a footwear line with Luisa Via Roma. It has since expanded into clothing, accessories and children’s wear and boasts four flagship stores and over 300 retail doors. The company reported 2016 revenues of €17 million ($20 million).
In June 2023, venture firm AVM Gestioni reportedly bought 25 percent in Ferragni's company Fenice at a €75 million valuation.
In September 2023, Ferragni joined the Camera Moda Fashion Trust Board as a member of the Advisory Committee.