Chiara Ferragni launched her blog, The Blonde Salad, in 2009 while attending Milan’s Bocconi University for a degree in law.
Initially indicative of the “mixed salad” of interests including travel, beauty and food, the blog has since become focused on fashion. Among her style choices and inspirations, The Blonde Salad charts her collaborations with an impressive roster of design houses, including Dior, Louis Vuitton, Ermenegildo Zegna, Benetton and Mango. She was also announced as the European ambassador of Amazon Fashion and face of its Spring 2016. In 2017, Ferragni stepped up to the helm of her TBS Crew to become its president and chief executive.
Ferragni’s namesake line, Chiara Ferragni Collection, started out in 2013 as a footwear line with Luisa Via Roma. It has since expanded into clothing, accessories and children’s wear and boasts four flagship stores and over 300 retail doors. The company reported 2016 revenues of €17 million ($20 million).