Formerly CEO of Safilo Group, one of the world's biggest eyewear production companies, Vedevotto was hired by Kering to lead the new Kering eyewear division. The appointment as chief executive officer at Kering Eyewear comes at a time when eyewear continues to be a major growth driver for the group. The creation of an eyewear division is part of a restructure that Kering has been undergoing for the past six years, which has included shedding its former retail assets and buying a number of luxury brands including Brioni and Pomellato.
Prior to joining Kering in November 2013, Vedovotto oversaw the restructuring of the the Safilo Group and its subsequent listing on the stock exchange. From 2009 to 2013, he grew the firm to a multi-national enterprise. Currently managed by Safilo, Vedovotto will bring the licenses for Bottega Veneta, Saint Laurent , Alexander McQueen and McQ brands in-house at Kering’s new eyewear division, Kering Eyewear SpA.
Vedovotto has held senior management positions in the banking sector where he worked for 15 years, at Nomura, Lehman Brothers and then Morgan Stanley in London and Milan. He holds a degree in Business Administration from Bocconi University in Milan, and a Masters in Finance from London Business School.